I got into automation because I was the manual process.

My first real job involved copying leads from an inbox into a spreadsheet, then into a CRM, then texting each one from my own phone. On a good day I got to them within a few hours. On a busy day, tomorrow. We lost jobs constantly and everyone blamed the ads.

It wasn't the ads. It was that the fastest business wins, and we were never the fastest. So I taught myself to wire the tools together — first with Zapier and a lot of trial and error, then with n8n, APIs, and eventually AI assistants that could handle a real conversation instead of a scripted menu.

The problem I solve now is specific: work that depends on someone remembering to do it. Replying to a new lead. Answering the same six questions. Chasing a quote. Updating the CRM. I build the system that does it every time, in seconds, and hands anything sensitive back to a human with full context.

I also build the front end when it's needed — React, Vite and Tailwind, shipped fast. Internal dashboards, client-facing intake, small tools that replace six browser tabs.